Saturday September 17, 2016
A key highlight of the Mobility and Road Safety Week, Public Transport Day is organised each year by GIE Objectif Transport Public in order to promote the use of mass transit, with the support of the Ministry for Sustainable Development.
A major national event, the Day puts the spotlight on local urban, inter-urban and regional transport networks, which offer special deals to the public to encourage them to find out about the advantages of public transport and ultimately, foster changes in behaviour.
Featuring dedicated welcome arrangements, this initiative makes it possible to establish direct dialogue between passengers and public transport stakeholders.
The benefits of public transport, which is not only cleaner overall but also cheaper than cars for households, have been proven in the field and convincingly argued in the press and media – which provide extensive coverage of the event.
France’s most recent edition of its Public Transport Day, held throughout the country on Saturday, September 17, 2016, was as successful as ever: promotional offers for three-quarters of the population, served by the 165 participating city networks of buses, trams, metros, etc., along with département and regional coach and train networks.